In October 2007, Auden Schendler (@Audenschendler) of Aspen Skiing Company ignited a conversation about corporate sustainability when he appeared in a cover story article of Business Week magazine titled “Little Green Lies”. The honest account of the real progress & struggles on sustainability within organizations inspired him to write a book about the subject. He then went on to release “Getting Green Done: Hard Truths from the front lines of the sustainability revolution”.
I think it’s fair to say that Auden walks and talks the reality of sustainability. He seems to understand that while lighting retrofits, insulation, recycling, locally sourced suppliers and green buildings are important for the environment, but they are now considered “obvious” and somewhat baseline practices.
Auden calls for companies and citizens alike, to take a stand and make loud and public steps toward climate change and environmental protection.
If you operate within an organization, school or community that is still stuck taking small steps, then I encourage you to share this with your colleagues, board, committee members and even your customers. If you share this conversation, and simply meet to discuss it’s content… something great might happen. At the very least, you’d be talking about the “real” issue.
After talking with Auden, I learned that he was a graduate of Bowdoin College right here in Maine! If you’d like to learn more about Auden, you can follow him on twitter @audenschendler, or BUY his book Getting Green Done. You can also learn more about his work at Aspen Skiing Company
Episode Cover Feature Image – Aspen Snowmass
“Getting Green Done” Book Cover – Published by: PublicAffairs; 1st edition (February 23, 2009)